Festivalu Čekání Proměny

Festivalu Čekání Proměny (Waiting for Change) explored Prague at a moment of significant transformation. With the long-awaited Metro D extending into the city's southern districts, Libuš and Písnice were facing major changes to their communities, infrastructure and identity. The festival created a platform to reflect on what was changing, while making the history, stories and perspectives of local residents visible.

Taktiky Studio asked us to create a visual system that could connect a diverse programme of artistic interventions, events, broadcasts and data across four metro stations and the southern districts, without competing with the work itself.

At the centre of the identity was a bespoke typeface designed specifically for the Czech language. Its structured letterforms draw from Constructivist traditions, while softer, humanist details reflect the character of contemporary Prague and the festival's theme of change and metamorphosis. Starting with the Czech diacritics was central to the process, helping create a distinctive system while maintaining legibility.

The typeface was supported by a restricted red and blue palette, taken from the Metro D line, and a rigid layout grid. Together, these rules created a consistent visual framework across a wide range of applications while giving participating artists the freedom to develop their own work without having to solve the problem of continuity themselves.

Running from September to October 2022, the festival brought art and discussion beyond Prague's traditional cultural centres, connecting local interventions with audiences across the city. The identity helped create a shared visual language for a festival about transformation itself: rooted in place, structured enough to hold together, and flexible enough to let individual voices come through.