Who’s got the latest, who’s got the greatest and who’s got the most. A race to have it all and nothing as soon as the next pops up. Continuous investment into what someone else has just released. So how do we get out of the race for the new?

asdesign is a studio that doesn’t aim for a single location but aims to be more open and welcoming to those that want help with their brands. A new domain for a new beginning.

The value of design is improving, certainly faster in some sectors than others, but our ability to simplify the complex is driving this shift.

Like most cities Prague is undergoing continuous drastic change. At the moment the emphasis is on the Southern border and the introduction of the long-awaited metro D. Festivalu Čekání Proměny is an artistic reflection and crystallisation of the moment of change looking directly at the introduction of the metro D.

There’s been a lot of discussion about value in architecture this last year or so. Particularly when it comes to interns, architectural trainees and staff pay but also with clients perceived value of architects work. Architects have long had an issue with how they value their services which has created all sorts of issues in recent years. I’ve already discussed a little on this subject in a post earlier this year titled Branding of Architecture.

The story about Stoke Slab typeface. The typeface is still a work in progress.

Within most sectors there are subtle differences when it comes to forming a visual identity. Most revolve around how the company’s messaging interacts with its audience. This can be anything from the tone in which the audience are greeted, to the textures of a packaged item. All aspects need to be thought about through the audience’s perspective so that on each interaction the company are leaving a lasting impression. This more subtle aspect of a visual identity isn’t always given the thought it deserves.

I’m sure like lots of people over this last year of the pandemic, I’ve been pounding the streets to get some needed escape from the 4 walls that have been my daily visual rhythm. This has allowed for me to observe my local area in North London.