Waiting for change

Like most cities Prague is undergoing continuous drastic change. At the moment the emphasis is on the Southern border and the introduction of the long-awaited metro D. Festivalu Čekání Proměny is an artistic reflection and crystallisation of the moment of change looking directly at the introduction of the metro D. This festival involved a series of interventions, events, broadcasted stories and data displayed around four stations in Prague. The works and events reflect and follow up on the existing state with their own layer of reality, make selected stories visible from the outside and enable the celebration of the existing place at the time of its transformation.

Taktiky studio asked us to create a graphical system that was distinctive and represents the ethos of the festival without taking away from the art. With this in mind we created a typeface that held everything together. The letterforms were based on a strict visual structure countered with a humanist script feel. As the typeface was designed for the Czech alphabet starting with the diacritics was key to making sure the visual feel was unique while legible. The intent was to capture the idea of change and metamorphosis with strong constructivist routes being transformed by a modern day Czechia and it’s ever-evolving city of Prague.

The typeface wasn’t the only system that was introduced; a limited colour palette (red and blue the metro line colours) along with a rigid layout grid was introduced to make sure each use of the festival's identity felt connected. Having this strict rule for the festival identity meant the artists of the festival had free range to explore their concepts without having to worry about continuity.

The festival ran from September 2023 until October 2023 and was well received decentralising art within Prague, showing a new perspective on the intended development and a city-wide platform for discussing the theme of the transformation of the city.